Marketing isn't complicated. People are. That's where I start.
For 20+ years I've worked with some of Scandinavia's most ambitious companies. Challenger brands, global giants, and everything in between. What they all had in common: the marketing problems that seemed complicated usually weren't. The people problems always were.
That's where I spend most of my energy. Understanding what actually drives people, not just what they say, but what they do, and why. Everything else, the strategy, the campaigns, the commercial results, tends to follow from there.
I grew up on the agency side, which means I learned early that a great brief is worth more than a big budget. Over time I moved client-side, taking on senior marketing leadership roles across some of Scandinavia's most recognised brands.
I'm at my best when things are complex. When the organisation needs clarity, the brand needs direction, or the business needs to grow in a market that doesn't make it easy. That's where I do my most interesting work.
I'm currently based in Stockholm, open to senior interim and permanent roles across the Nordics and beyond.
Marketing Consultant
Self employed
2026-
Currently working as an independent marketing consultant, advising organisations on brand strategy, commercial growth and marketing effectiveness. hello@jimcarlberg.com / +46704264821
Samsung Nordics
Marketing Director
2023-2026
Led the mobile business across four Nordic markets, with responsibility for brand, go-to-market and commercial growth. A complex, fast-moving environment where clarity and execution had to go hand in hand.
Three
Head of Marketing
2019-2023
Developed and strengthened the marketing organisation, including a new in-house agency. Was part of transforming the company into Sweden's fastest-growing and most profitable mobile operator.
Comviq
Head of Marketing
2016-2019
Repositioned Comviq, one of Sweden's most recognizable mobile operator brands, and helped drive significant growth for the Tele2 Group.
UNICEF
Marketing Officer
2013-2016
Led marketing for one of the world's strongest non-profit brands. Grew revenue by 47% through better storytelling, global partnerships and a more digital donor journey.
Nord DDB Agency
Senior Strategist
2010-2013
Strategy and communication planning for Nordic and global clients including Volkswagen, McDonald's and Electrolux.
Pool Communications
Strategist & Partner
2000-2012
Started as a web developer, grew into strategy and became a partner. Built the agency's strategic offering with a focus on experience-driven brands.